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Privacy Policy

Bradshaws Estate Agents is committed to protecting your privacy and handling your personal information responsibly, lawfully and transparently.

This Privacy Policy explains how we collect, use, store and share personal information when you use our website, contact us, register for property updates, book a valuation, arrange a viewing, make an offer, apply for a tenancy, instruct us to sell or let a property, or use our property management services.

For the purposes of data protection law, Bradshaws Estate Agents is the data controller for the personal information we collect and process.

1. Who we are

K&W Residential Sales Limited trading as Bradshaws Estate Agents
Registered address: 2 Manor Farm Court Old Wolverton Road, Old Wolverton, Milton Keynes, Buckinghamshire, United Kingdom, MK12 5NN
Registered Number: 06657102
Email: info@bradshawsestateagents.co.uk
Telephone: 0330 1070 255

2. Information we may collect

We may collect and process personal information including:

  • your name, address, telephone number and email address;

  • details about your property search, budget, buying position and viewing preferences;

  • information about a property you own, sell, let or ask us to manage;

  • proof of identity, proof of address and anti-money laundering information;

  • financial information where relevant, including evidence of funds, mortgage position, income, affordability, deposits, rent payments or arrears;

  • offer details, tenancy application details, referencing information and guarantor information;

  • details of solicitors, mortgage brokers, lenders, surveyors, contractors and other professional advisers involved in a transaction;

  • correspondence, call notes, emails, feedback, complaints and records of contact with you;

  • website usage information, cookies, analytics data and enquiry form submissions;

  • photographs, video footage, floorplans or property marketing material where relevant.

In some circumstances, we may also process special category data, such as information relating to health, disability or vulnerability, where this is relevant to providing our services appropriately. For example, this may include information required to make suitable viewing arrangements or support a client with particular needs.

3. How we collect your information

We may collect information directly from you when you:

  • complete a form on our website;

  • contact us by telephone, email, social media, app, portal enquiry or in person;

  • register as a buyer, tenant, landlord or seller;

  • book a valuation, viewing, market appraisal or property management appointment;

  • make an offer on a property;

  • apply to rent a property;

  • instruct us to sell, let or manage a property;

  • provide documents for identity, affordability, anti-money laundering or right to rent checks.

We may also receive information from third parties, including:

  • property portals such as Rightmove and OnTheMarket;

  • referencing agencies and anti-money laundering service providers;

  • solicitors, conveyancers, mortgage brokers, lenders and surveyors;

  • landlords, tenants, vendors, buyers and guarantors;

  • contractors, inventory clerks and utility providers;

  • public sources such as HM Land Registry and Companies House.

4. How we use your personal information

We use personal information to provide estate agency, lettings and property management services, including to:

  • respond to enquiries and provide property information;

  • register your property requirements and match you with suitable properties;

  • arrange and confirm viewings, valuations and appointments;

  • provide sales and lettings advice;

  • market properties for sale or rent;

  • negotiate offers and tenancy applications;

  • progress sales and lettings transactions;

  • carry out identity, anti-money laundering, source of funds and right to rent checks;

  • assess tenancy applications, referencing and affordability;

  • prepare tenancy documentation and property management records;

  • manage repairs, maintenance, inspections, rent collection and deposit matters;

  • communicate with solicitors, mortgage brokers, lenders, surveyors, contractors and other parties involved in a transaction;

  • comply with legal, regulatory and professional obligations;

  • manage complaints, disputes, claims and insurance matters;

  • send relevant service communications and property updates;

  • improve our website, marketing, systems and customer service.

5. Our lawful basis for processing

We will only process your personal information where we have a lawful basis to do so. Depending on the circumstances, this may include:

Contract

Where processing is necessary to provide services you have requested or to take steps before entering into a contract. This may apply where you instruct us to sell, let or manage a property, apply for a tenancy, make an offer, or use our property services.

Legal obligation

Where we are required to process information to comply with the law. This may include anti-money laundering checks, right to rent checks, tax, accounting, consumer protection, property, tenancy and regulatory obligations.

Legitimate interests

Where processing is necessary for our legitimate business interests, provided your rights do not override those interests. This may include managing enquiries, matching buyers or tenants to properties, progressing transactions, keeping records, preventing fraud, improving services and dealing with complaints or disputes.

Consent

Where we rely on your consent, for example for certain types of marketing communication or non-essential cookies, you can withdraw that consent at any time.

Vital interests

In rare circumstances, we may process personal information where it is necessary to protect someone’s life or safety.

6. Marketing communications

We may contact you with relevant property updates, market information, valuation reminders or service information where you have asked us to do so, where you have an existing relationship with us, or where the law allows.

You can opt out of marketing communications at any time by contacting us directly or using any unsubscribe option provided in our emails.

We will still send service-related communications where necessary, such as viewing confirmations, transaction updates, tenancy information, property management updates or legal and regulatory notices.

7. Anti-money laundering, fraud prevention and right to rent checks

As an estate and letting agency business, we are required to carry out certain checks to comply with anti-money laundering, counter-terrorist financing, fraud prevention and right to rent obligations.

This may involve collecting identification documents, proof of address, source of funds information, financial evidence, date of birth, nationality, immigration status where relevant, and related verification information.

We may use third-party providers to help us complete these checks and may share information with regulators, law enforcement agencies, HMRC or other authorities where required or permitted by law.

8. Who we may share your information with

Where necessary, we may share personal information with:

  • vendors, buyers, landlords, tenants and guarantors;

  • solicitors, conveyancers, mortgage brokers, lenders and surveyors;

  • referencing agencies and anti-money laundering verification providers;

  • property portals and marketing platforms;

  • contractors, inventory clerks, photographers, floorplan providers and EPC assessors;

  • utility providers, local authorities, deposit protection schemes and tenancy-related service providers;

  • software, CRM, website, email, hosting, IT and cloud service providers;

  • professional advisers, insurers, auditors and debt recovery providers;

  • HMRC, regulators, courts, tribunals, ombudsman schemes, law enforcement or other public authorities where required.

We will only share information where it is necessary, lawful and proportionate.

9. How long we keep your information

We will keep your personal information only for as long as necessary for the purposes for which it was collected, including to meet legal, regulatory, accounting, reporting and insurance requirements.

Retention periods may vary depending on the type of information and our relationship with you. For example, records relating to property transactions, tenancy matters, anti-money laundering checks, complaints or disputes may need to be kept for longer than general enquiry records.

When information is no longer required, we will securely delete, destroy or anonymise it.

10. How we protect your information

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include secure systems, access controls, staff training, password protection, data minimisation, secure document handling and the use of trusted service providers.

11. Cookies and website analytics

Our website may use cookies and similar technologies to improve functionality, analyse website traffic and understand how visitors use our site.

Some cookies are necessary for the website to operate. Others, such as analytics or marketing cookies, may only be used where appropriate consent has been obtained.

You can usually control cookies through your browser settings or through any cookie preference tool available on our website.

12. International transfers

Some of our service providers may store or process personal information outside the UK. Where this happens, we will ensure appropriate safeguards are in place to protect your personal information in accordance with UK data protection law.

13. Your rights

Under data protection law, you may have the right to:

  • request access to the personal information we hold about you;

  • ask us to correct inaccurate or incomplete information;

  • ask us to delete your information in certain circumstances;

  • ask us to restrict how we use your information;

  • object to certain types of processing;

  • request transfer of your information in a portable format;

  • withdraw consent where we rely on consent;

  • complain to the Information Commissioner’s Office.

Some rights may not apply in every situation, particularly where we need to retain or process information to comply with legal obligations or protect our legal position.

14. Your right to object

You have the right to object to us processing your personal information where we rely on legitimate interests, including for direct marketing purposes.

If you object to direct marketing, we will stop using your information for that purpose.

15. Complaints

If you have any concerns about how we handle your personal information, please contact us first so that we can try to resolve the matter.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection matters.

Information Commissioner’s Office
Website: www.ico.org.uk
Telephone: 0303 123 1113

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, website, services or legal obligations.

This policy was last updated on: 10 June 2026